Writing for developers without writing down to them.
A dev tool with brilliant engineering and a marketing site that either over-explained or hid behind jargon. They needed copy that respected developers and still converted the engineering manager who signs the PO.
Two audiences, one page: the developer who’ll evaluate it and the manager who’ll pay for it. The copy had to be technically honest and commercially sharp at the same time.
A homepage with a developer-true hero and a manager-true value section beneath it — no marketing fluff up top, no hand-waving on ROI below.
What we actually wrote.
A few lines from the project — the flat version struck out, the sharper version in its place.
“She got developers to trust the page and got my CFO to approve it. I didn’t think one page could do both.”Sam W. — Founder, Fieldnote (dev tools)
Keep reading.
Website & Landing-Page CopyA skincare homepage that stopped explaining and started selling.
Brand Messaging & Voice GuideRepositioning a “project tool” into the thing teams couldn’t live without.
Launch & Email SequencesA welcome flow people actually finished — and bought from.
Want results like this? Start a project →
Sample copy, clients & metrics on this page are illustrative — representative of Margaux’s engagements, anonymized and rounded.