Website & Landing-Page Copy
The page that does the selling, so your founder doesn’t have to.
Homepages, landing pages, product pages, pricing. I start with your customers’ actual words — interviews, reviews, support tickets — and write a page built on the one true reason people buy. Wireframe-aware, conversion-first, and a pleasure to read.
- Your homepage explains what you do but not why it matters
- Traffic is fine; conversion isn’t
- You sound like every competitor
- You’re relaunching or repositioning
- Customer & voice-of-customer research
- Message hierarchy & page wireframe notes
- Headline, subhead & full body copy
- CTAs, microcopy & social proof framing
- Two rounds of revisions
- A short rationale doc — why each line earns its place
For: SaaS & DTC brands relaunching, repositioning, or finally fixing the homepage.
Common questions
Six steps: scope, dig, message, draft, sharpen, hand off. I do the heavy lifting; you do a kickoff call, share access to reviews/analytics/customers, and give feedback at two checkpoints. Most clients spend 3–4 hours total across a project.
Projects are quoted as a flat fee after a scoping call, so you know the number before you commit and I’m never penalized for working fast. Website copy starts from $4,500; brand voice from $6,500; email from $3,800; long-form from $1,200/piece. A day rate ($1,800) is available for workshops, audits, and rush work.
Two full rounds, built into every project. Because we agree on strategy and message before I write, revisions are almost always refinements, not rewrites. Further rounds are billed at the day rate, but they’re rare.