Naming & Taglines
The name and the line you’ll still love after legal stops sweating.
Product names, feature names, taglines, and the one-liner you put on the wall. Short copy is the hardest copy — it’s where strategy gets compressed into a few syllables. I bring a longlist, a shortlist, and a rationale, not just vibes.
- You’ve been calling it “Project Falcon” for 4 months
- Your tagline describes a category, not you
- A new product needs a name by Friday
- Everything good is .com-taken
- Naming brief & territory map
- Longlist (20–40 candidates)
- Shortlist with rationale
- Tagline / one-liner options
- Pronunciation & “does-it-google” gut-check
- Trademark-screen flags (not legal advice)
For: New products, features, and brands that need a name that isn’t taken.
Common questions
Six steps: scope, dig, message, draft, sharpen, hand off. I do the heavy lifting; you do a kickoff call, share access to reviews/analytics/customers, and give feedback at two checkpoints. Most clients spend 3–4 hours total across a project.
Projects are quoted as a flat fee after a scoping call, so you know the number before you commit and I’m never penalized for working fast. Website copy starts from $4,500; brand voice from $6,500; email from $3,800; long-form from $1,200/piece. A day rate ($1,800) is available for workshops, audits, and rush work.