If your homepage headline describes your product category, it’s not a headline. It’s a label. Labels go on jars. Headlines start arguments.
Kind words
People who let me write for them.
5.0 average across 47 engagements. Here’s what they say when the project’s done and the numbers are in.
Margaux found the sentence our whole brand was missing. We’d been saying it wrong for two years.
We finally sound like the company we actually are. New hires write on-voice in week one now.
People reply to our welcome emails. To a welcome flow. I didn’t know that was a thing.
She got developers to trust the page and got my CFO to approve it. One page, both jobs.
Our copy used to scare people or patronize them. Now it sounds like us on our best day.
She proved you can sell hard and stay kind. My audience thanked me for the launch emails.
The fastest “yes, that’s it” I’ve ever had on a headline. Worth every dollar and then some.
Working with Margaux is like hiring a strategist who happens to write beautifully. Rare combo.
She deleted half our homepage and it converted better. Humbling. Correct.
On the record
Endorsements & notes.
A few public endorsements — and a little of how I think out loud across platforms.